Privacy Policy

The Tennessee Digital Marketing Association (TDMA) and its various affiliates and partners respect your privacy and are committed to protecting it at all times. This online Privacy Policy explains how the TDMA collects, uses, shares and safeguards Personal Information, as defined below, through phone, paper or our website, mobile website, microsites, mobile applications, TDMA social media accounts and any other digital services and platforms officially operated or used by TDMA from time to time (each, a “Site” and collectively, the “Sites”), except where a separate privacy policy may be displayed on such Sites, in which case such separate privacy policy will govern (including in the case of a conflict).

Before you use our various Sites, you should carefully review this Privacy Policy and our related Terms of Use. Only submit Personal Information and use our Sites, if you accept this Privacy Policy and our Terms of Use. Please note, this Privacy Policy does not apply with respect to any Personal Information that we process on behalf of a third party.

If you do not want us to collect or process Personal Information about you in ways described in the Terms of Use and this Privacy Policy, you should end this session now and refrain from using our Sites.

Types of Personal Information We Collect

Personal Information

When you create an account to become a registered user on our Sites or choose to interact with us in other ways, you may be invited to provide us with information that enables TDMA to identify you (“Personal Information”). The types of Personal Information we may collect from you will depend on the products or services you seek.

The types of Personal Information that TDMA may collect includes, but is not limited to:

  • General information (e.g. your name, address, phone number, email address, birth date, and other types of demographic information);
  • Professional information (e.g. occupation, specialty, services);
  • Financial information (e.g. billing and membership information, credit card information);
  • IP address and geolocation data related to devices that access our Sites;
  • Topical interests information (e.g. content marketing, SEO, social media, etc.); and
  • Individual responses to surveys administered by or on behalf of TDMA.

Non-Personal Information

TDMA also collects information about how our Sites are used by both anonymous visitors and registered users but which may not directly identify you (“Non-Personal Information”). This may include cookies, web beacons, and tracking tools that may recognize digital device identifiers and browsers, information about Site usage, products or services viewed, or other similar information. This information helps us analyze visitors’ practices and preferences. More information is provided in the “Tracking Activity on Our Sites” section below.

Aggregated Statistics. TDMA may monitor your use of the Sites and collect and compile Aggregated Statistics. "Aggregated Statistics" means data and information related to use of the Sites that is used by TDMA in an aggregate and anonymized manner, including to compile statistical and performance information related to the provision and operation of the Sites. All rights, title, and interest in Aggregated Statistics, and all intellectual property rights therein, belong to and are retained solely by TDMA. You acknowledge that TDMA may compile Aggregated Statistics based on data input into the Sites. You agree that TDMA may make Aggregated Statistics publicly available in compliance with applicable law, and use Aggregated Statistics to the extent and in the manner permitted under applicable law.

How We Use Your Information

Personal Information

TDMA will not collect Personal Information for purposes beyond those provided in this Privacy Policy or at the time of collection.

TDMA processes your Personal Information as necessary in connection with our legitimate business interests, which includes, without limitation, activities such as to:

  • Identify you when you visit our Sites;
  • Personalize and improve the usability of the Sites;
  • Provide service communications such as bill reminders, order confirmations, event registrations and customer service messages;
  • Process or provide you with information regarding your membership or membership application;
  • Provide products, information, opportunities, or services you may be interested in (such as newsletters, meetings, or events);
  • Fulfill or deliver TDMA products, offerings and services you request;
  • Deliver and process classes, quizzes and other learning tools;
  • Deliver targeted advertisements and marketing materials in print and online publications;
  • Deliver professional and personal surveys to you;
  • Facilitate your participation in TDMA-sponsored or affiliated in-person and/or online live events;
  • Answer your emails or other online requests;
  • Verify, correct, or deliver requested Personal Information; or
  • Notify you about new products/services, special offers, upgrades and other related information from TDMA and approved third parties.

Non-Personal Information

TDMA uses Non-Personal Information to ensure or improve the functionality and performance of our Sites and for other business reasons. We or other third-party companies also use Non-Personal Information to deliver targeted advertisements and marketing materials in print and online publications to you (ads based on the Non-Personal Information). You should know that when you select an advertising link or other link that takes you to websites not operated by TDMA, you may be subject to the privacy policies of these third-party websites. More information can be found in the “Tracking Activity on Our Sites” section below.

Tracking Activity on Our Sites

TDMA tracks how our Sites are used by both anonymous visitors and registered users who interact with the Site using Personal Information and Non-Personal Information for the purposes of site administration and security. 

Cookies

A cookie is a small file or string of text on the Site user's computer that is used to aid web functionality. Our Sites utilize two types of cookies:

  • Short-lived cookie. Short-lived cookies are created by a website when that website is accessed; this type of cookie lasts seven (7) days or less or is automatically deleted by closing the web browser. Short-lived cookies include all session cookies and persistent cookies (described below) that are set to be stored for no more than one week. Our Sites may at times require users to accept short-lived cookies in order for the Sites to function properly.
  • Long-lasting cookie. A persistent cookie is generally a long-lasting cookie that is stored on the hard drive of the user’s computer or device for a period of time chosen by the website that set the cookie. Such cookies may be used on our Sites to assess what features are most important to users, and to allow you to access the Sites without re-entering a username or password, personalize Sites for future use, and other similar activities. Users who do not desire the functionality created by the long-lasting cookies can disable the long-lasting cookie function on their web browser. Users can also delete long-lasting cookies manually. Blocking or rejecting cookies may prevent access to some features of our Sites. 
  • Web Storage. We also track interactions with our Sites by leveraging storage within a user’s browser. Local storage is used to track information such as the topics of information, login tokens, and demographics of users who view our Sites. This information is used to provide a more personalized experience. Users can disable local storage on their web browsers. Blocking or rejecting cookies may prevent access to some features of our Sites.  

Web Beacons

Another way we track Site activity is by using transparent electronic images called “clear GIFs,” “web bugs,” “spotlight tags,” “pixel tags” or “web beacons” (collectively, “Web Beacons”). These images count the number of users who visit a page from links in an ad, an article or an email. A “spotlight tag” is used on web pages where transactions take place. The spotlight tag collects numeric information, such as the dollar amount of an online purchase, to help us understand Site usage and performance. We do not use any of these Web Beacons to collect Personal Information.

Email messages sent to you may contain Web Beacons or other tracking tools to measure the effectiveness of an alert, offer or opportunity so we know how to serve you better. You may refuse or remove the placement of these and other cookies by selecting the appropriate settings on your web browser or within your email client.

Third-Party Tracking on Our Sites

Ad networks and data analytics firms track and analyze traffic on our Sites, in part, to determine advertising effectiveness, browser types and website usage trends, website and systems performance and to present targeted ads based on anonymous information collected through tracking. Third-party vendors and service providers, such as Google, may then pool the anonymous information that they collect from our websites with other sources of information, which may include your Personal Information for purposes of determining whether you might be interested in receiving direct mail, email, and other communications or resources. The anonymous aggregate data on visitors and their use of our content provides business intelligence to better serve visitors, improve our content and track trends, or contribute to improving services. If you open an ad, you leave our Sites and become subject to the terms and practices of that separate website, which may have different rules about tracking and data usage.

Do-Not-Track

At this time, our Sites do not recognize automated browser signals regarding tracking mechanisms, which may include “do-not-track” instructions. Activation of cookie blocking or Do-Not-Track settings in your browser, or other mechanisms that block cookies or other tracking technologies, will not affect the collection or use of Personal Information as outlined elsewhere in this Privacy Policy.

With Whom We May Share Personal Information

TDMA may share your Personal Information, sometimes in combination with Non-Personal Information in a variety of ways including, but not limited to, the below:

  • With business partners in order to provide them an opportunity to offer products or services that may be of interest to TDMA members and others.
  • With vendors or third parties with whom we have contracted to perform business functions (e.g., to help fulfill or deliver services, offerings, or products that you order, to process payment information, to provide customer support or consulting services, or to provide event registration services). We provide third parties with access to information as, in our discretion, is required to fulfill our services to you. They are commonly directed to use that information for the stated purpose.
  • With social media or email platforms if you “sign in” or access content via an existing social media or email account, such as Google, Facebook, or Twitter. These third parties, and others, may offer you products and services that may be of interest to you, including by way of “targeted ads.”
  • With third parties if TDMA and/or its assets (or a portion of its assets) are sold, assigned, transferred, or merged, or if TDMA undergoes some other change including a change to its corporate form; information may be transferred as part of that transaction or change. 
  • With third parties under other unanticipated situations, but only with your consent.

We may also disclose Personal Information to:

  1. Affiliates, Subsidiaries or Partners. We may disclose Personal Information to affiliates, subsidiaries or Partners, who may use Personal Information in accordance with this Privacy Policy.
  2. Companies Involved in Mergers and Acquisitions Transactions. If we sell or otherwise transfer part or the whole of our business or assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, or liquidation), any information collected through the Site, including Personal Information, may be among the items sold or transferred.
  3. Law Enforcement, Government Agencies, and Courts. We may disclose Personal Information at the request of law enforcement or government agencies; in response to subpoenas, court orders, or other legal process; to establish, protect, or exercise our rights; to defend against a legal claim; to protect the rights, property, or safety of any other person; or as otherwise required by law.

Except as described in this section, third parties do not collect Personal Information about your online activities over time or across different websites when you use our Sites.

Why We Share Your Data

TDMA will only disclose your Personal Information to a third party when such disclosure is:

  • reasonably necessary to perform a service or deliver a product or publication or focus an offer specifically to you;
  • authorized by you;
  • permitted under this Privacy Policy;
  • required by law; or
  • reasonably necessary to: (1) conform to legal requirements or comply with legal process served on TDMA; (2) protect and defend the rights or property of TDMA; (3) protect the personal safety of TDMA’s personnel or members of the public in urgent circumstances; or (4) enforce TDMA’s Privacy Policy or Terms of Use.

Children under 13 — TDMA does not knowingly solicit data online from or market online to children under the age of 13. If you are a parent or legal guardian and think your child has given us their Personal Information, contact us at hello@thetdma.com.

How We Safeguard Information

Information Security

TDMA implements reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. We restrict access to Personal Information to only the employees and TDMA’s business partners who may need to know that Personal Information in order to operate, develop or improve our services, products and offerings. Any third party with which we share your Personal Information is bound by confidentiality obligations and may be subject to discipline such as termination and criminal prosecution, if they fail to meet these obligations.

Site Security Feature

  • User ID and password — Many areas of the Site require the use of a user ID and password as an additional security measure that helps protect your information. This security measure allows TDMA to verify who you are, thereby allowing you access to your account information and preventing unauthorized access. When you have finished using a secure area of TDMA’s website, make sure you always click on the “Log Out” link which appears on every secure page. No further secure transactions can be conducted without re-entering your user ID and password. You should be aware that browser software often “caches” a page as you look at it, meaning that some pages are saved in your computer’s temporary memory. Therefore, you may find that clicking on your “Back” button shows you a saved version of a previously viewed page. Caching in no way affects the security of your confidential user ID or password.

No Guarantee

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Accordingly, and despite our efforts, TDMA cannot guarantee or warrant the security of any information you transmit to us, or to or from our online products or services. Email messages sent to or from a website may not be secure. Confidential information should not be sent by email. Site visitors sending email accept the risk that a third party may intercept email messages.

Linking to Other Websites

You should be aware that other websites that link to TDMA Sites or to a TDMA email may contain privacy provisions that differ from those in this Privacy Policy. We do not control those sites or the information they collect about you. To ensure your privacy is protected, we recommend that you review the privacy statements of other websites you visit.

How You Can Access and Change Personal Information

Our commitment to your privacy includes multiple ways you can reach us and inquire about the Personal Information in our possession. You may take the following actions related to your account and contact information here:

  • See and receive a copy of the Personal Information we have about you, if any;
  • Correct or update any Personal Information we have about you;
  • Ask us to delete any Personal Information we have about you.

Please contact us to complete such requests.

TDMA reserves the right to hold updates to or freeze accounts based on suspicious activity. Please note that there may be circumstances where we are not required to comply with your requests outlined above, for example, if we have an ongoing requirement to retain your Personal Information for our own business or legal compliance purposes.

International Use of the Sites

Our headquarters are in the United States, all registered users reside in the United States, and Personal Information we collect from you is processed in the United States. We do not anticipate activity or data processing Internationally and do not abide by GDPR. If you disagree with this, please do not use the website or register on the site.

Changes to this Privacy Policy

As our organization, membership and benefits change from time to time, we expect this Privacy Policy will change as well. We reserve the right to amend this Privacy Policy at any time, for any reason. We are not required to notify you other than making changes to this page, and indicate at the end of this Privacy Policy when the latest revisions occurred.

Revised July 12, 2023