Account Director

Website Snapshot Interactive

ACCOUNT DIRECTOR 
 
Description of the Role 
The Account Director’s primary responsibility is to manage and build relationships with agency clients and partners by fostering an environment for the delivery of strong, efficient and creative solutions. They thoroughly understand the client’s business needs beyond marketing and think strategically about how to support them with everything the agency has to offer, ensuring that the strategy always maps back to the client’s goals. 
  
Collaborating with fellow Account Directors, and supported by Account Executives, you will be responsible for overseeing the smooth delivery of the scope of work at hand by fostering effective cross-functional leadership and collaboration of junior team members, while meeting annual growth goals across retained clients and new business. You are a passionate, smart, champion of new ideas who has a real passion for the work!  
 
What we’re leaning on YOU for: 
Building strong client relationships and growing agency value (both externally and internally) 
Providing strong leadership on all creative development in various media forms, from concept to strategy to execution in partnership with the Digital and Creative Directors 
Management of Account Executives and overseeing their operations 
Clearly communicating and negotiating projects/deliverables with clients 
Overseeing the integrity of approved marketing efforts; ensuring these fit within both the agency’s frame of work and Client standards 
Resolving issues with a collaborative approach 
Using proven skills to positively drive clients, and the agency, creatively and strategically 
Ensuring the timely completion of projects for clients on schedule and within an established budget 
Effectively overseeing clients’ annual budgets, forecasting opportunities, identifying issues and trouble-shooting 
Proactively identifying client needs and unique business opportunities  
Promoting the expansion of business with existing clients and working with Accounts team to generate new accounts 
Providing feedback to Accounts team to help meet objectives and promote career growth and development 
Drive the development of templates, resources, and other collateral that can be helpful for the Accounts team 
Assign current and new clients to the appropriate Account Executive and/or Account Coordinator 
  
PRIMARY RESPONSIBILITIES INCLUDE: 
Client Relationship Mgmt. and Growth 
Building one-on-one relationships with senior level clients to foster a partnership with the agency 
Anticipate clients’ business needs and proactively approach them with solutions and recommendations, backed up by facts 
Immerse self in client’s business and not only champion stellar, business-building ideas, but know how to effectively collaborate in order to bring those ideas to life 
Be able to read the room and proactively cross-sell services/new project work based on client goals 
Own the crucial ability to address and remedy current as well as unanticipated situations 
Build and maintain trust across all services by keeping client abreast of the latest case studies, portfolio work, industry know-how, etc. 
Attend status calls on a consistent basis to stay informed of project status, elevate risk areas and provide on-the-fly solutions 
Support AE on strategic needs, whether it’s a new campaign/project, or navigating challenges 
Demonstrate 10% retained account growth YoY 
Campaign Strategy & Oversight 
Staying up to date on client’s business and industry to help guide creative development, provide strategic business insights and context to internal agency teams 
Work with internal teams to develop strategic marketing solutions that complement client business objectives effectively 
Continually seek out-of-the-box solutions to show agency value and push our clients forward 
Work with client and AE to define communication strategy and testing opportunities 
Work with AE to develop campaign brief and budget across all service lines and channels and gain client alignment 
Oversee campaign from concept through to completion; meet with AE on a regular basis to check in on performance, and offer ongoing guidance and recommendations 
Ensure AE and Digital Team are meeting the proper reporting requirements per client scopes and review the official reporting decks and documents prior to sendoff 
New Business Development 
Work with Sales Lead (SL) to define target accounts/Clients and assist with developing annual growth plans 
Utilize interpersonal savvy to rally internal and external Agency resources to help SL bring strategic recommendations to life for prospective clients 
Strategically review presentation materials and support SL on sales call (depending on target client / need) 
Work with SL to develop and deploy sales campaigns effectively; and manage through to completion 
Scope Development 
Retainers (Creative, Digital, Web, HubSpot, etc.) 
Web Rebuilds 
HubSpot Integration 
Strategy 
New Campaigns 
Budget Mgmt. & Forecasting 
Guide and oversee monthly budget reports with AE to ensure projects are on track 
Manage client expectations and developing payment plan/schedules they’re aligned on 
Develop solutions to help mitigate issues 
Creatively identify ways to hit targets on a monthly basis 
Ensure out-of-scope budget adjustments are communicated to and tracked by AE 
Track monthly projections, build estimates and identify growth opportunities 
Project Ownership & Oversight 
Organize and schedule discovery calls between client and internal leads to clearly map out expectations and/or KPIs and align on deliverables 
Work with internal leads to develop scope of work that meets profit/margin expectations. Work with client to make adjustments and gain approval 
Work with internal leads to establish timeline that assures success and meets client goals 
Work with internal leads to develop strategy and define detailed list of deliverables 
Support AE with brief development and gaining client approval 
Lead kickoff process with support of AE and PM as needed 
Oversee budget and timeline on a consistent basis to ensure project is on track; work with AE to problem solve on the fly and provide actionable solutions to clients as needed 
Work with Creative Director to implement and develop effective content / creative from concept to completion 
Client Onboarding 
Lead onboarding meetings, supported by AE 
Team with AE to schedule internal kickoffs to ensure client set ups / projects are on track 
Oversee project handoffs to ensure a smooth process for clients 
Proactively identify any unknowns or roadblocks and offer support/solutions 
Review project management set ups and offer recommendations / adjustments as needed to best support client’s needs 
Team Mgmt. & Development 
Demonstrate effective day-to-day leadership of the Accounts team in terms of direction, opportunity identification and guidance 
Support and facilitate the growth of team members, consistently leading by examples 
Create in-depth training plans for Accounts team members to help grow skills and expertise; Ensure that everyone stays on course 
 
SKILLS DESIRED 
5-7 years of digital marketing/advertising experience or another non-traditional background with an understanding of business strategy, branding, go-to-market strategy, web design, and digital marketing execution 
Strong written and verbal communication skills 
High attention to detail 
Experience managing a team 
Highly responsive with a proven ability to communicate at the executive level 
Ability to effectively translate technical ideas to non-technical professionals and vice versa 
Strong knowledge of digital campaign strategy and execution through both organic and paid tactics – social media, search, programmatic, YouTube, streaming radio, etc. 
Ability to make critical in-the-moment decisions on the overall success of projects/strategies while staying focused on the high-level picture, managing expectations, and ensuring success for internal and external stakeholders. 
Familiarity with web development and video production processes 
Ability to analyze performance metrics and analytics and share reporting and ROI with internal team and clients 
Eagerness to learn about different industries and businesses models 
Ability to work independently, but also a love of working with a creative team 
Bachelor’s degree 
Advanced degree a plus 
Previous experience working with banking or financial clients a HUGE plus 
 
Committed to Diversity, Equity, and Inclusion  
Snapshot is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Snapshot are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status.   

To apply for this job please visit snapshotinteractive.com.